Main gallery image of Beatcats

About BEATCATS
ビートキャッツ

There are many things that cause nerves to flare... like friends, a crush, or changes to your school schedule. When that happens, the 5 colorful Beatcats might appear!

The Beatcats feast on the colors born from the pitter-patter of human hearts!

They absorb the heart-pounding colors and convert them to energy they use to sparkle. And as thanks for the heart-pounding energy, they flood everyone with singing and dancing.

When there is not enough excitement, they transform into vampires, losing a bit of their colors. They gain their energy back by performing for their fans, which they refer to as "MEALS", therefore gathering more colors from the excitement inside their hearts and returning back to normal.

Divider image of all the Beatcats
Beatcats (ビートキャッツ, Bītokyattsu) are a Japanese character franchise created as a joint venture between Sanrio and Sega Toys. The characters in Beatcats consist of Mia, Chelsea, Rico, Layla, and Emma. As a musical group, Beatcats are signed under the Japanese recording label Pony Canyon and marketed as a virtual band.